Making credit easier
to access
Jayostute Capital Private Limited is a registered NBFC focused on helping individuals and businesses access formal credit through a transparent and responsible process.
Who We Are
We help individuals and businesses access formal credit through a transparent and responsible lending approach. Formerly known as Pyar Finance Private Limited, Jayostute Capital Private Limited Private Limited brings years of experience built on trust and long-term relationships.
Our Vision
Our vision is to become a middle-layer NBFC by expanding geographically, increasing our customer base, and offering a wider range of financial services over time.
Our Mission
Our mission is to enable access, availability, and affordability to the formal credit market for underserved sections of society, small business entities, and corporates.
Principles We Follow
Our approach to lending is shaped by a set of core values that inform how we assess applications, engage with customers, and operate as a financial institution.
Integrity
Conducting business with honesty, fairness, and accountability.
Customer responsibility
Making lending decisions with long-term customer well-being in mind.
Clarity
Communicating information in a clear and understandable manner.
Financial inclusion
Supporting access to formal credit for underserved segments.
Regulatory discipline
Operating in line with applicable laws and regulatory expectations.
Accountability
Taking ownership of decisions, processes, and customer outcomes.
Our Approach
Our lending approach focuses on understanding each application before determining suitable outcomes.
Reviewing each application individually
Understanding applicant profiles and requirements
Applying structured internal assessment frameworks
Providing guidance throughout the evaluation process
Maintaining consistency and transparency in decisions
Reviewing each application individually
Understanding applicant profiles and requirements
Applying structured internal assessment frameworks
Providing guidance throughout the evaluation process
Maintaining consistency and transparency in decisions
Reviewing each application individually
Understanding applicant profiles and requirements
Applying structured internal assessment frameworks
Providing guidance throughout the evaluation process
Maintaining consistency and transparency in decisions
Reviewing each application individually
Understanding applicant profiles and requirements
Applying structured internal assessment frameworks
Providing guidance throughout the evaluation process
Maintaining consistency and transparency in decisions
Reviewing each application individually
Understanding applicant profiles and requirements
Applying structured internal assessment frameworks
Providing guidance throughout the evaluation process
Maintaining consistency and transparency in decisions
Commitment To Compliance
We follow applicable regulatory guidelines and have adopted a Fair Practice Code to ensure ethical conduct and transparency across our operations.
Adherence to applicable regulatory and RBI guidelines
Adoption of a fair practice code.
Transparent communication throughout the lending process
Protection of customer information and data privacy
Defined grievance redressal and disclosure mechanisms
Board of Directors
CA Jayesh Vijaykumar Dudhedia
Director
Mr. Ankit Doshi
Director
Building for the Future
Responsible Lending
We evaluate applications carefully to encourage responsible borrowing and sustainable financial outcomes.
Social Inclusion
We work to improve access to formal credit for underserved individuals and businesses.
Governance & Ethics
We follow defined governance practices, regulatory guidelines, and transparent communication across our operations.